Posted on Mar 14, 2018
Manchester, NH March 2018
Cylon Energy Inc., a subsidiary of Cylon Controls Limited announced today that it is rebranding its American Auto-Matrix business to Cylon Auto-Matrix to reflect the company’s global growth strategy and to bring alignment across its suite of brands.
“Our rebrand is another step in our strategy to consolidate our acquisitions and reflects the disciplined approach we apply to managing our brand. It was very important to us to leverage the history of American Auto-Matrix and pay homage to its customers, employees, and the longevity of the brand in the market. The new name allows us to send a clear message to the market and expand our Cylon brand into the Americas,” said Sean Giblin, CEO, Cylon Controls Ltd “I’m pleased that we could launch this rebrand as part of our new product releases. It reflects the hard work and alignment of our teams globally.”
All current global and new products distributed in the Americas will be launched under the new company name and new logo. The newly named Cylon Auto-Matrix business will continue to manufacture its award-winning NB, SBC and Auto-Flow open protocol energy management and control products under the American Auto-Matrix product brand.
Ahmed Hirani, P. Eng., EVP Sales & Global Marketing commented, “This decision was not taken lightly. American Auto-Matrix has a storied past of creating and manufacturing innovative building automation and control products. Our network of Systems Integrators are the finest group of building technology experts. This new branding reflects their desire to help us transition the brand as we continue our growth strategy in the Americas. The change to Cylon Auto-Matrix also ensures that our marketing spend around the globe is aligned to accelerate the growth of the corporate brand, Cylon.”